State Farm Paper Football MVP is a throw back game of the grade school favorite "Paper Football". Out flick MVP Aaron Rodgers as well as a few other State Farm casted opponents. This game has both an online facebook experience as well as a mobile IOS game.
Increase fan acquisition, engagement and reach for State Farm's Facebook brand page. Provide State Farm agencts with an opportunity to interact with customers in a casual manner that's both playful and personalized.
We chose to create a casual game experience which gives players the opportunity to challenge their friends and personalize their character by uploading their photo. We also gave State Farm agents the option to send challenges to their customers via email, which linked to their personlalized challegnge on Facebook.
We created a 'one of a kind' art style that combined 3D papercraft style characters with JibJab like animations. Using the Unity game engine we were able to create 3D characters running inside of a Flash application on Facebook, to our knowledge it was the first of it's kind. Because of the high demand for social engagement, each challenge was given a unique URL.
AVG game-plays per user: 12,4
over 150,000 Facebook likes