Race to qualify for a real-life event... and drive back home with a brand new Chevrolet Spark!
Sticky developed a social media racing game and personalized video to promote the Chevrolet Spark car. Thousands of Hyves users (a Dutch social media platform which eventually got crushed by Facebook) challenged each-other by driving from start to finish as quickly as possible, dodging other cars in real-time and picking up their friends on their way to the parking lot. The last phase to win bonus points was all about parking the car as fast and perfect as possible.
Before the game commenced, players were presented a personalized commercial where user profile information was seamlessly embedded with video content.