Jungle Rally is a casual game where players have to drive a floating car seat in the jungle (we're not kidding). The primary goal of the game is to entertain kids and promote the character "Goochem". This character has been introduced to spread the message: "drive with seat belts fastened!".
The "Goochem" website offers downloadable audio CD's and other goodies for car entertainment. This way, children learn that it is normal to fasten your seatbelt every time.