The iconic Jeep brand is recognized the world over. Wieden+Kennedy asked Sticky to partner and create an online 3D driving experience to show off capabilities of the all-new Jeep Grand Cherokee, in particular the advanced hill-assist mode.
Sticky developed a 3D experience in an environment breathing the brand's core values: freedom, capability and adventure. Featuring both a 1st and 3rd person camera view and realistic car physics, the Jeep can easily handle steep cliffs and hills. The user is able to optionally disable features to experience what happens if your car isn't equipped with these great features.
The project is an excellent example of a playful experience. There is no competition or ranking going on; the focus is on off-road driving and having fun while learning about the latest and greatest car from Jeep.